The number one reason readers buy books is because they know the author.
This doesn’t always mean the reader is a friend of the author. Sometimes, the reader may have read other books by the author, heard them speak or interviewed on a podcast, radio or television. They might have visited the author’s blog or followed them on social media. A connection is made, and this drives readers to the author’s books.
This is the reason for the “about the author” section in books. Readers want to know who the book came from. They want to know the author is an actual person, just like them. That automatically makes the author relatable. They’re human. And once a reader can connect to an author on that level, it becomes easy to persuade them to buy your book.
Who the author is plays a big part in the success of their book. If a specialist gynecologist were to write a book on menopause, it’s more likely to be bought by people experiencing said ailment than if a baker who experienced menopause wrote the book. This is simply because the specialist is just that. A specialist!
Who you are affects how people receive your book.
Growing up, I never truly belonged anywhere because of my mixed heritage (and the discrimination I faced due to it). For many years, I struggled to fit in because I was too light to be black. Then I moved to the U.K. where I was too dark to be white. And this was part of what formed the basis for Age of The Anathema. I’m a mixed-race author writing about people being persecuted for being mixed race. And one comment I got back when Tainted came out, was by a mixed-race woman who said: “… finally, we have someone who will speak up for us.”
She bought and read the book because the author was relatable.
So, as an author, stop and ask yourself:
“Can my readers relate with me? Or am I just another author to them?”